Media Kit

Below are a few guidelines for using our brand resources for Barbella. Please review them to make sure you represent Barbella properly.

The Logo Usage Guide includes instructions on color and fonts below, and you can also download the full package with all versions of our logo.

Barbella is the official name of the brand. It should never be abbreviated or altered. It is always written as Barbella to emphasize strength, confidence, and empowerment. The name reflects the brand’s mission to help women build strength, embrace their curves, and unlock their full potential through fitness.

The name combines elegance and power. The “Bar” symbolizes strength training, while “Bella” highlights femininity and beauty. Together, Barbella represents strong, confident women who are redefining fitness and celebrating their bodies.

• #25178A: A deep and powerful shade of blue that symbolizes strength, confidence, and determination. It reflects stability, focus, and elegance, embodying the resilience and empowerment of women in fitness. This bold color represents the foundation of Barbella. Strong, fearless, and unstoppable.

English: The font used for the website is Neue Haas Unica, a modern and versatile typeface known for its clean and professional appearance. This font enhances readability while providing a stylish contemporary look that aligns with the fitness brand’s dynamic and empowering tone.